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Papers > Sports > Woman in the Sports Feild
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1. Professional Sports as a Business
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Woman in the Sports Feild |
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Sports in general is a male dominated enterprise. ... The purpose of this paper is to analyze the phenomenon of modern sport and how women are at a significant disadvantage in the areas of sports consumerism, sports training opportunities, sports coaching opportunities, media coverage and other areas. ... Organized sports can be traced back to ancient times. ... In response to this exclusion women of this time organized their own sports competition called the Games of Hera, a Greek goddess who rules over women and the Earth. ... Despite significant social, political and legislative change, obvious disparity continues to exist between men and women in the wide world of sports. Whether it is due to parental influences, personality differences based on gender, or historical trends, the vast majority of sports are marketed towards males. This trend is true in all levels of amateur sports. In the marketing of major sports such as baseball, hockey, football and basketball women are either totally ignored as a potential market group for ticket sales or included in family promotions only. 2 Currently most professional sports teams rely on season ticket sales to solidify the fan base and financial status. ... WDFN 1130 The Fan is a Detroit based radio station that provides 24 hours of sports talk and sports coverage. ... 3 Currently, the largest print media vehicle in sport is a monthly magazine called Sports Illustrated. ... Based on marketing strategies, it appears that sports based on artistic factors such as figure skating, gymnastics and competitive dance seem to be more easily packaged and sold to female consumers. More traditional team sports such as professional women’s basketball (the WNBA), professional women’s boxing and women’s tennis continue to lag behind similar men’s sports in both popularity and compensation for the participants. ... As most consumers of major sports entertainment developed their interest in a sport through youthful participation, the availability of training opportunities should be examined. ... This law attempts to ensure equal distribution of scholarship sports and expenditures for both male and female college athletes. 4 Although Title IX has helped increase the number of sports available to female college athletes, it has not corrected the difference between operating budgets for male athletic programs and female athletic programs within the same educational institution. ... (4) In Canada one of the largest participations sports for young people is minor hockey. ... This was only the second time that a woman signed a professional hockey contract. (5) The other element of sports as an enterprise is coaching and administrators. ... At the high school level 75% of all sports teams are coached by men. ... In female dominated sports, like Gymnastics male coaches still made more on average than women coaching similar teams at the same level of school. |
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Title: Woman in the Sports Feild
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