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Case Study UPS |
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... List the high-level business decision areas that are most impacted by technology at UPS. The most impacted by technology at UPS is an indispensable component of any transactions or logistics business. At UPS, the strong technology is DIAD (Delivery Information Acquisition Device) that is use to record deliveries. ... DIAD was the one of the first technology device that allowed UPS to provide a boarder array of electronic services to its customers. (Business Strategy 1) The other major technology that is convenient for the customers and employees at UPS is the mass conduct of business electronically through the internet. This technology give UPS a massive global expansion of serving over 200 countries around the world prior to the Internet with other information devices for clearing packages, pre-notifying customers, and providing any kinds of services that UPS though might needed. (Business Strategy 1) The Internet technology is one of the ways providers that UPS have to do business with its fellow customers. UPS opportunity of having Internet broadly technology is tremendous because it gives much more power to ultimate customers and conduct business in the supply chain. UPS chairman and CEO, united parcel service Jim Kelly said, “I think we’re positioned very well” (Business Strategy 3). ... Jim Kelly, CEO of United Parcel Service (UPS), a company best known for reliable, efficient package delivery, was commenting in the late 2000 on how his company had become far more than a package delivery company. For a decade, UPS had been capitalizing on opportunities created by information technology to increase the efficiency and flexibility of its core business. ... Kelly observed that his challenge was to “walk the fine line” between a focus on enduring UPS’ core business and a focus on developing new business opportunities. UPS defined e-commerce broadly as using network-compatible technology to conduct business. The company realized that any way companies buy, sell, and do business would affect UPS. UPS formed a global e-commerce team to help the company find ways to use the Internet to conduct business. ... They wanted UPS to be an indispensable branded component of global transportation of hard goods. In this way, UPS would leverage its competency. The team wanted to “build UPS into the business process of their customers. ... UPS delivers over 13. ... UPS used this data to improve its operations and provide tracking information. The new e-commerce group had a profound effect on the core business, which UPS saw as customer connectivity. ... Alan Arnling, Director of e-commerce at UPS, explained, “Every time we were on the Internet, our brand would be there. ... That UPS precise decision is very important. UPS has developed a simple yet effective delivery system. ... From there, UPS’ large volume transport transfers the packages to another hub from which they are delivered to their final destination. To deal with logistics, UPS has developed precise standardized procedures and sophisticated technological systems. A UPS satellite, hundreds of thousands of miles of communication lines, 1,300 distribution centers, a fleet of Boeing airplanes, and specially developed tractor trailers and trucks are just some of the equipment UPS utilizes each day to complete package deliveries. |
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Title: Case Study UPS
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