Papers > Technology > Challenges of Online Wine Sales
|
Featured Papers from Direct Essays
|
|
|
|
|
|
This is a preview of a paper to view the full text you need to signup and login.
|
Challenges of Online Wine Sales
|
|
|
“We’ve set up a system that allows us to bring in wines where the fine wine small producers have no marketing budget, no advertising budget, no visibility, no brand recognition, and sell it at a fair price and have the consumer come back for more. ... Graphics-based browsers had just been introduced and Pizza Hut accepted its first order for a mushroom, pepperoni with extra cheese over the Net, but very few other retailers had ventured online. ... As they talked about potential products over a bottle of wine, they realized they had the answer in hand. Granoff, recognized as one of the leading wine experts in the nation, and Olson, who has extensive experience in the computer industry, pitched their vision to several wineries and quickly knew they had something big. Less than a year later, in January 1995, the two pioneers uncorked the Internets first fully integrated business-to-consumer wine site— Virtual Vineyards—the granddaddy of wine e-tailing. As a founder of wine.com, which has its roots in Virtual Vineyards and today is the nations largest online wine retailer, Granoff has remained on the front lines of the e-commerce revolution since the beginning. ...
Out of the Cellar
A professional wine buyer for more than 20 years, Granoff watched with frustration as changes swept through the wine industry.
|
|
|
To link to this page, copy the following code to your site:
|
|
Paper Information
|
|
|
Title: Challenges of Online Wine Sales
Words: 1096
Rating: None
Pages: 4.4
submitted by: lirasa
If you think this paper shouldn't be here then
|
|
|
|
|
Signup & Login
|
|
|
If you don't currently have a login then Signup here
|
|
|
|
|
Pre-Written Papers
|
|
|
|
|
|
|
|
Custom Papers
|
|
|
|
|
|
|
|
