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Optus considers options
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... Optus follows with 33% of the market. ...
Optus, being the second entrant in the mobile telecommunications division, got an early start in this field. ... Having laid out this amount of resources, it is evident that Optus has been pursuing a growth strategy. The dominance of Telstra, the primary external environmental factor, was a reason for Optus to employ their particular growth strategy. Optus had to invest a lot of capital into creating an infrastructure that would allow them to compete with existing carrier. ...
Optus has advantages over the competition in a variety of forms. ...
Optus’s other major strength is the size of their subscriber base. ... Keeping their loyal subscriber base has enabled Optus to continue to increase the quality of services to their consumers. ... This will enable them to physically locate Optus customers and direct marketing information and services that are relevant to the customers profile and location.
3 What opportunities exist for Optus? ...
With all the competition within this industry, Optus is going to have to find new avenues to generate profit while sustaining a healthy subscriber base.
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Paper Information
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Title: Optus considers options
Words: 851
Rating: None
Pages: 3.4
submitted by: lomman689
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