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Swiss Post
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Swiss Post has reinvented itself as an innovative e-business, providing electronic logistics services for Internet companies. ...
In early 1998, the parcels division of Swiss Post (Bern, Switzerland) had a 95 percent market share of the Swiss parcel delivery market. ... Swiss Post needed a way to protect its core business, bring it closer to the customers buying decision and carry it into the 21st century. ...
Swiss Post found a way to solve both its own concerns and those of the aspiring e-businesses: the Informatics Platform E-Commerce (IPEC), an inexpensive, integrated electronic logistics solution for e-tailers. "IPEC enables Swiss Post to close the gap between the virtual world of e-business and the physical world of logistics by providing merchants with a comprehensive package of sales, warehousing, distribution, and invoicing support," explains Hannes Hiltbrunner, CIO, e-Commerce, for the Yellowworld division of Swiss Post. "This was clearly the right moment for Swiss Post to correct logistics shortcomings in e-business with suitable solutions supported by information technology. IPEC has helped position Swiss Post as an innovative solutions provider in the e-commerce market. ... "
Thats where Swiss Post and its Yellowworld division comes in. Yellowworld is an independent division of Swiss Post, which handles marketing, sales, and other services for Swiss Posts e-business initiatives. ...
"We noticed that the market was in need of integrated solutions," explains Adrian Dubach, manager, business development of e-Commerce, for the Yellowworld division of Swiss Post.
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Paper Information
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Title: Swiss Post
Words: 1162
Rating: None
Pages: 4.6
submitted by: ron2608
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