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Viacom |
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New York, NY, November 20, 2002 — Lisa McCarthy has been promoted to Executive Vice President, Viacom Plus, the cross-platform sales and marketing unit of Viacom Inc. ... B), it was announced today by Mel Karmazin, President and Chief Operating Officer of Viacom. ... McCarthy was formerly Senior Vice President of Viacom Plus. In addition to her continued role as head of Viacom Plus, Ms. McCarthy will direct the work of Viacom Plus Regional Solutions, which offers integrated media programs for clients using the vast targeted resources of Infinity Radio, Viacom Outdoor, and Viacom’s 39 owned-and-operated CBS and UPN local television stations. ‘Under Lisa’s direction, Viacom Plus has been a pioneer and the undisputed leader in the cross-platform sales and marketing arena,’ Mr. ... ‘She and her team have set precedents for the industry, forging innovative partnerships with major advertisers across the full spectrum of Viacom properties. ... ‘Lisa has an incredible ability to craft smart deals that generate significant value for clients—and for Viacom,’ Mr. ... ’ Lisa McCarthy played a key role in the launch of Viacom Plus (known as CBS Plus prior to the Viacom-CBS merger in 2000), and has spearheaded its efforts over the past four years. ... Viacom Plus programs are executed in cooperation with the sales and marketing organizations of the entire Viacom organization, including: The CBS Television Network, UPN, MTV Networks, King World Productions Inc., the Viacom Television Stations Group, Showtime, Infinity Radio, Viacom Outdoor, Paramount Pictures, Blockbuster, Simon & Schuster, Paramount Parks and Viacom Internet properties. Viacom Plus has created partnerships with Procter & Gamble, Johnson & Johnson, Fidelity Investments, Chrysler, Snapple and Home Depot, among many others. Viacom is a leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising, and online. MONSTER SIGNS CROSS-PLATFORM DEAL WITH VIACOM PLUS Boston, MA and New York, NY, April 29, 2002— MonsterÒ , the leading global online careers site and flagship brand of TMP Worldwide Inc. (NASDAQ: TMPW), and Viacom Plus, the cross-platform sales and marketing unit of Viacom Inc. ... The partnership will leverage Viacom’s vast broadcast, cable and syndicated television, online and outdoor properties to expand Monster’s overall reach and frequency in connecting with an expansive audience. ... ‘Our relationship with Viacom will be instrumental in conveying the Monster brand to an expansive audience. ... ‘Viacom Plus was able to combine the strength of their brands with a creative promotional element that will reach Monster’s goals and objectives.’ ‘This is another example of how Viacom Plus can utilize our brands to reach an advertiser’s multiple targets,’ said Lisa McCarthy, SVP, Viacom Plus. ... ’ About Viacom Plus Viacom Plus programs are executed in cooperation with the sales and marketing organizations of the entire Viacom organization, including: The CBS Television Network, UPN, MTV Networks, King World Productions Inc., the Viacom Television Stations Group, Showtime, Infinity Radio, Viacom Outdoor, Westwood One, Paramount Pictures, Blockbuster, Simon & Schuster, Paramount Parks and Viacom’s online brands. Viacom Plus has created partnerships with Taylor Made, Fidelity Investments, Snapple, The Wall Street Journal, GlaxoSmithKline, Johnson & Johnson and Procter & Gamble, among many others. PROCTER & GAMBLE AND VIACOM PLUS ANNOUNCE MAJOR MARKETING PARTNERSHIP NEW YORK CITY, May 31, 2001 - The Procter & Gamble Company (NYSE: PG) and Viacom Plus, the cross-media sales and marketing unit of Viacom (NYSE: VIA, VIA. ... Representing the largest such deal to date, the agreement encompasses marketing initiatives for P&G brands across 12 Viacom television properties in the US: CBS Television Network, MTV, MTV2, VH1, Nickelodeon/Nick at Nite, CMT, BET, UPN, TV Land, Paramount Television, King World and Comedy Central. |
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Title: Viacom
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